Project:

The World Champions Cup represents a new addition to professional golf, structured as an annual tournament featuring three teams competing over three days in a stroke play format. The tournament brings together elite golfers—major champions, Hall of Fame members, and legendary players—who compete for Team USA, Team International, and Team Europe.

Goal:

The task was to create a visual identity for a premier tournament. Then implementing the cohesive brand language across multiple touchpoints, including the tournament website, targeted online advertisements, onsite signage, wayfinding, email marketing, and social media content.

Solution:

We created a comprehensive style guide documenting usage specifications, including clear requirements, specific colors, and application guidelines across various media. This ensured consistency as we implemented the brand across multiple touchpoints. Bonus for creating and executing a brand new professional golf tournament.

worldchampionscup.com